Gurugram-based social networking app TOGEDR has been selected for Facebook’s developer-focused programme “FbStart” which caters to the early-stage, mobile-focused startups.
The startup was founded in December 2016 by NITIE alumnus Ashish Yadav, FMS-Delhi alumnus Prashant Tomar and Symbiosis Alumnus Sakhi R. It is a social networking app which helps user to connect with people having common interests and develop a strong bond to share real life experiences.
As Prashant stated,, “With TOGEDR, our impetus has always been on creating a “real world” social app. For this we first created a platform where users can find people with similar interests- really fast. People look for companions and things to do in the “now”, they look for instant gratification which becomes unachievable with offline planned meetups. This is the core user insight Togedr is built on.”
Ashish further adds “But, all of this goes to waste if people do not meet in real life which is a case with most social apps, so we supplemented TOGEDR’s experiences based people’s network with an activities/events discovery and booking platform.
Apart from consumers, the platform is also working on the B2B side, helping businesses to scale up and market themselves at zero cost. According to an official statement, TOGEDR’s proprietary back-linking algorithms have completely automated inventory management, CRM, payments and customer bookings; helping business owners to focus on their core offerings without worrying about bookings and payments.
The startup founders boast of expanding the presence in four major metros across India in just two months and are also looking for further expansion aggresively.
Facebook launched FbStart in 2014 with an aim to help early-stage mobile startups build and grow their apps. It provides an exclusive community, worldwide events, and mentorship from Facebook to the startups along with $80K in free tools and services.
FbStart includes three tracks, viz., Pre-launch (up to $15K benefits), Bootstrap (up to $30K benefits), and Accelerate (up to $80K benefits). The programme provides free access to more than 25 services including open source tools like React Native, FB Login and Account Kit and App Analytics.
India is the largest market for FbStart outside the US. According to the product partnerships team at Facebook, over 75% of top-grossing apps in India get integrated with Facebook.
Other startups accepted to FBStart programme this year include Video Vibe, FoodCloud, Healofy, AsepsisLife, Partiko, Flicksup, CoutLoot, XPrep, Fixu and more.