Hyderabad-based style curation startup for men,  OhLook has been selected for Facebook’s developer-focused programme “FbStart” which caters to the early-stage, mobile-focused startups.

As part of the programme, the startup will be provided with services & credits worth $40,000. The services include mentorship from Facebook’s engineering teams and services from its partners like Amazon Web Services, Dropbox, Adobe, and MailChimp.

OhLook is an everyday style curation and fashion service for men that allows them to wear a different shirt every single day of life, hand-picked by professional stylists, from top brands and latest trends, without repeating one ever. It works on a subscription based model.

The founders Arshad Azaad, Armaan Azad and Veera Shekar aims to make the life of busy professionals having tight schedules, a less cumbersome. To avail the service, one just need to subscribe and connect with OhLook stylists, to get their style set. Once this is done, the user will receive a pack of 5 shirts every Sunday, which he can return on Saturday to get the new set for the next week.

Earlier, they have also raised $30K from a European accelerator, Spark10.

Facebook launched FbStart in 2014 with an aim to help early-stage mobile startups build and grow their apps. It provides an exclusive community, worldwide events, and mentorship from Facebook to the startups along with $80K in free tools and services.

FbStart includes three tracks, viz., Pre-launch (up to $15K benefits), Bootstrap (up to $30K benefits), and Accelerate (up to $80K benefits). The programme provides free access to more than 25 services including open source tools like React Native, FB Login and Account Kit and App Analytics.

India is the largest market for FbStart outside the US. According to the product partnerships team at Facebook, over 75% of top-grossing apps in India get integrated with Facebook.

Other startups accepted to FBStart programme this year include Video Vibe, FoodCloud, Healofy, AsepsisLife, Partiko, Flicksup, CoutLoot, XPrep, Fixu and more.



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