Bengaluru-based peer to peer platform of Indian moms & moms-to-be, Healofy, has been selected for the Facebook Start (FbStart) programme.

FbStart was launched by Facebook in 2014 to help early stage mobile startups build and grow their apps. It provides an exclusive community, worldwide events and mentorship from Facebook to the startups along with $80K in free tools and services. 6FbStart includes three tracks, viz., Pre-launch (up to $15K benefits), Bootstrap (up to $30K benefits) and Accelerate (upto $80K benefits).

The startup will be a part of the programme’s bootstrap track and will get help in building, growing and monetizing the mobile app. Also, the team will receive up to $40K in free tools and services from Facebook and over 30 partners – including Amazon, UserTesting, App Annie, and MailChimp among others.

It will also get mentorship to deliver more user-friendly features in its Android App to benefit its customer base across Indian marketplace.

Healofy was launched in May 2016 by Gaurav Aggarwal. It is designed for interactions around topics of health & lifestyle in the journey of pregnancy & early motherhood around content & Q/A. Previously, Gaurav also co-founded Vivoiz Healthtech Pvt Ltd and Ozone app to focus on follow-up consultation market.

Earlier, FoodCloud (April 2016) and CouponHaat (October 2016) was also selected for the Bootstrap track of FbStart programme

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