The future of film making is here. There are many different ways to shoot a film but we are continuously moving towards the future in our filming scenario – with the use of computers to make full-length films. But how do you create a movie trailer about a fictional artificially enhanced human? You turn to the real thing for it – Artificial Intelligence.

20th Century Fox is releasing its latest suspense-horror movie, Morgan, in theaters September 2, about a genetically-engineered child gone wrong. For the first time, scientists at IBM Research collaborated with Fox to create the first cognitive movie trailer, released on Tuesday, August 30.

Using experimental Watson APIs and machine learning techniques, the IBM Research system analyzed 100+ horror/thriller movie trailers and their individual scenes to understand the components of sound, speech, music, picture, scene, and emotion. The system learned what is sure to keep audiences on the edge of their seats and what would not. After the system suggested the top 10 best candidate moments for a trailer from the movie “Morgan”, an IBM filmmaker edited and arranged those clips together. With the help of the system, the traditional trailer creation process could be cut down from weeks to hours.
AI is being put to work across a variety of industries beyond film making, from helping scientists discover promising treatment pathways to fight diseases or helping law experts discover connections between cases; film making is just one more example of how cognitive computing systems can help people make new discoveries.

AI is being used in the current tech startup scenario as well, with the top product developers working on its core concept. Pokemon Go is a good example of the vast opportunities available with efficient use of AI.

Watch the mind-blowing trailer of Morgan here:




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