Social media-based content discovery platform Flicksup has been selected for Facebook’s FbStart, the early stage, mobile-focussed startup programme of Facebook.

Under the accelerator programme, the startup will receive $40,000 worth of credits and services from Facebook and its partners including UserTesting, Dropbox, and MailChimp.

Flicksup was founded in 2016 by Tarun Valecha, Siddharth Maheshwari, and Pawan Nagwani. The platform allows movie and web series enthusiasts to share their perspectives and content with each other. It allows users to log in via their existing social media accounts such as Facebook and Gmail. It uses Artificial Intelligence to curate relative content on users’ news feeds.

It has also entered into a partnership with other social media platforms that allows them to share their posts via the latter, thus increasing their reach.

As per an official statement, the beta version of the app was released in August this year and claims to have more than 4000 users on its platform. It plans to scale its user generated content and tap students aged between 13-26 years in Tier II and Tier III cities.

Flicksup has also been selected for the iLab incubation programme, launched by IIT-Roorkee and Aarambh Ventures in October 2016.

Facebook launched FbStart in 2014 with an aim to help early-stage mobile startups build and grow their apps. It provides an exclusive community, worldwide events, and mentorship from Facebook to the startups along with $80K in free tools and services. FbStart includes three tracks, viz., Pre-launch (up to $15K benefits), Bootstrap (up to $30K benefits), and Accelerate (upto $80K benefits).

The company currently aims to enhance user-engagement and grow the user base. Their monetisation model is based on the revenues generated by digital advertising.

In April 2016, New Delhi-based foodtech startup FoodCloud was accepted in the FbStart programme. It connects foodies with home chefs and caterers. Following that, peer-to-peer platform of moms and moms-to-be Healofy was selected for the programme, earlier last month. Earlier this month, healthtech startup AsepsisLife was also selected for the same.

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