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In almost every successful organisation communication is widely used to prosper. It cuts out on wasted time and provides both customers and employees with the necessary tools to succeed and find satisfaction. If communication is not effective, the end result is an increase in production time and a decrease in the bottom line.

To avoid this outcome, effective communication must be in place. Consequently, communication can be defined as the “exchange of information between a sender and a receiver, and the inference (perception) of meaning between the individuals involved.

Communication is not just important to an organisation, but is an important component in everyday human life. Gamble and Gamble (2002) has stated that “Communication is the core of our humanness”, and that “how we communicate with each other shapes our lives and our world”. Communication skills help humans to reach out to one another or to confront events that challenge our flexibility, integrity, expressiveness and critical thinking skills.

The 7 C’s of Communication

There are 7 C’s of effective communication which are applicable to any form of communication.

Complete – A communication should be complete in order to convey the facts required by your listeners. The sender of the message should value his receiver’s mindset and deliver the message accordingly. A complete communication develops and enhances reputation of an organisation, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. It persuades the audience.

Conciseness means wordiness, i.e., communicating what one want to convey in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication. Concise communication is both time-saving as well as cost-saving and it underlines and highlights the main message as it avoids using excessive and needless words.

Consideration simply means to step into the shoes of others. Effective communication must take the listener into consideration, i.e. listener’s viewpoints, background, mind-set, education level, etc. It involves ensuring that the self-respect of the listener is maintained and their emotions are not at harm . The communicator should refine their words in message to suit the listener’s needs while making their message complete.

Clarity implies focusing on a specific message at a time, rather than faking an attempt to convey all of it at once. In large organization, miscommunication is inevitable. Communication is the process for conveying meaning from one person to another or from the formal organization to the individual employee. Communications from the organization are the essential ingredients in the formation of individual role expectations, better known as sent roles.

Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. A concrete message is supported with specific facts and figures. It makes use of words that are clear and that build the reputation.

Courtesy in the message implies the message should show the sender’s expression as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. Courteous message implies taking into consideration both viewpoints as well as feelings of the receiver of the message. Courteous message is positive and focused at the audience.

Correctness in communication simply means that there are no grammatical errors in communication. Correct communication is exact, correct and well-timed. If the communication is correct, it boosts up the confidence level. It checks for the precision and accurateness of facts and figures used in the message.

Awareness of these 7 C’s of communication makes one an effective communicator .




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